Christa Hoyland reports at QSR Web that McDonald's beverage program is proving a sales driver for the brand, even as consumers remain focused on value, executives told investors on the company's first quarter earnings … [Read more...]
McDonald’s wants to rewrap restaurants
April 18, 2010 By Leave a Comment
Kathy Bergen rports in the Chicago Tribune reports that a McDonalds internal memo emphasizes cash incentives for updates consultant says chain wants to be like Starbucks. As McDonald's Corp. moves more deeply into the … [Read more...]
Cold Competition Enters the Coffee Wars
April 7, 2010 By Leave a Comment
Gal Tziperman Lotan writes in The Boston Globe that Dunkin’ Donuts rolled out its Iced Dunkin’ Dark Roast yesterday to undercut its biggest rivals. Meanwhile, java leader Starbucks is planning to upgrade its popular … [Read more...]
BK Wages Breakfast War on McDonald’s With New Sandwich
April 2, 2010 By Leave a Comment
Rupal Parekh of Advertising Age reports that Burger King is betting big on breakfast with a new national blitz to promote a morning sandwich that's admittedly a lot like McDonald's Egg McMuffin, but cheaper. In a new … [Read more...]
McDonald’s Bets Pricing Sodas At $1 Will Heat Up Summer Sales
March 23, 2010 By Leave a Comment
Paul Ziobro writes in the Wall Street Journal that McDonald's Corp.'s summer sales may get extra juice with a push to sell all soft drinks, no matter the size, for $1. McDonald's executives have been trying to sell … [Read more...]
McDonald’s Bets Pricing Drinks At $1 Will Heat Up Summer Sales
March 19, 2010 By Leave a Comment
Paul Zi0bro reports at the Wall Street Journal that McDonald's Corp.'s summer sales may get extra juice with a push to sell all soft drinks, no matter the size, for $1. McDonald's executives have been trying to sell … [Read more...]
McDonalds Same Store Sales up 4.8% in February
March 19, 2010 By Leave a Comment
The world’s largest quick-service chain said global same-store sales increased 4.8 percent in February, including a 0.6-percent uptick in the United States. The positive performance followed a 0.7-percent decrease in … [Read more...]
McDonald’s Key Sales Figure Rises in February
March 15, 2010 By Leave a Comment
Associated Press reports at the Las Vegas Sun that strong overseas growth for McDonald's Corp. in February outweighed U.S. sales that barely nudged upward as the world's largest fast-food chain posted a 4.8 percent … [Read more...]
McDonald’s US Sales Getting Boost From Breakfast, Snacking
March 12, 2010 By Leave a Comment
Paul Ziobro, of DOW JONES NEWSWIRES reports that McDonald's Corp.'s (MCD) domestic same-store sales are getting the biggest boost from breakfast and snacking items, helped by recent launches of a $1 breakfast menu and … [Read more...]
What We Can Learn about Voters Based on What They Drink.
February 26, 2010 By Leave a Comment
John Zogby writes at Forbes.com a tale about coffee, tea (parties), marketing and politics. The latter two have always been kindred pursuits. Selling a candidate or a product both involve building trust, brand loyalty … [Read more...]
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