With its turnkey solutions, experience supporting franchises and grassroots approach, DDIFO Sponsor WDFA Marketing (WDFA) stands apart from the competition. No matter the size of your budget, WDFA can help you make the … [Read more...]
Ex-Dunkin’ Exec Joins Denny’s as CMO
July 25, 2010 By Leave a Comment
Adweek reports that a week after splitting with Omnicom's Goodby, Silverstein & Partners on its $60 million ad account, Denny's has named Frances Allen chief marketing officer, an open position. She held that … [Read more...]
Tight Credit Is Turning Franchisers Into Lenders
June 14, 2010 By Leave a Comment
Kermit Pattison writes in the New York Times that Mr. Tessier had owned a liquor store for nearly a decade. He had a good credit score and a solid track record as a businessman in central Georgia. He assumed lenders … [Read more...]
Dunkin’ Donuts Turns to Street Artists for its First Ever Times Square Billboard
June 11, 2010 By Leave a Comment
Dunkin' Donuts, America's all-day, everyday stop for coffee and baked goods, today unveiled possibly the company's most prominent advertising yet, a billboard in the heart of New York City's Times Square. For this … [Read more...]
Access Offers Pay per Performance Marketing Options for Franchise Owners
May 10, 2010 By Leave a Comment
If Dunkin’ Donuts franchise owners are not familiar with how Access Rewards works, they may want to ask their customers. According to Doug Jentzsch, Director of Partnership Marketing for Access, customers who belong to … [Read more...]
U.S. Hispanics Propel Real Growth In Food, Beverage And Restaurant Sectors, According To Latinum NetworkU.S. Hispanics Propel Real Growth In Food, Beverage And Restaurant Sectors, According To Latinum Network
April 9, 2010 By Leave a Comment
Hispanic Buying Offsets Mainstream Declines; Demand Presents Real Opportunity to Investors Hispanics have become the most important U.S. demographic growth driver in the food, beverage and restaurant sectors, … [Read more...]
BK Wages Breakfast War on McDonald’s With New Sandwich
April 2, 2010 By Leave a Comment
Rupal Parekh of Advertising Age reports that Burger King is betting big on breakfast with a new national blitz to promote a morning sandwich that's admittedly a lot like McDonald's Egg McMuffin, but cheaper. In a new … [Read more...]
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