MediaBuyer Planner reports that it is as instructive to look at how not to run a social media campaign as it is to study successful ones. The latest object lesson comes from Dunkin’ Donuts, which was promoting its free … [Read more...]
Access Offers Pay per Performance Marketing Options for Franchise Owners
May 10, 2010 By Leave a Comment
If Dunkin’ Donuts franchise owners are not familiar with how Access Rewards works, they may want to ask their customers. According to Doug Jentzsch, Director of Partnership Marketing for Access, customers who belong to … [Read more...]
U.S. Hispanics Propel Real Growth In Food, Beverage And Restaurant Sectors, According To Latinum NetworkU.S. Hispanics Propel Real Growth In Food, Beverage And Restaurant Sectors, According To Latinum Network
April 9, 2010 By Leave a Comment
Hispanic Buying Offsets Mainstream Declines; Demand Presents Real Opportunity to Investors Hispanics have become the most important U.S. demographic growth driver in the food, beverage and restaurant sectors, … [Read more...]
Drive Sales with Street Fighter Marketing
March 19, 2010 By Leave a Comment
The average American is virtually bombarded by more than 2,400 commercial messages a day. With all that “noise,” how can you successfully break through and persuade consumers to spend their hard-earned money in your … [Read more...]
McDonald’s Bets Pricing Drinks At $1 Will Heat Up Summer Sales
March 19, 2010 By Leave a Comment
Paul Zi0bro reports at the Wall Street Journal that McDonald's Corp.'s summer sales may get extra juice with a push to sell all soft drinks, no matter the size, for $1. McDonald's executives have been trying to sell … [Read more...]
Dunkin’ Donuts Gains Big Presence at Bridgeport Arena
March 15, 2010 By Leave a Comment
The 10,000-seat sports and entertainment venue has taken on Dunkin’ Donuts as a new sub-contractor. Under the agreement, Dunkin’ Donuts hot and cold drinks will be sold at arena events. "Dunkin’ Donuts is always … [Read more...]
Turning tweets into sales: Twitter’s allure is tough to translate into dollars, though Dunkin’ Donuts is tracking results
March 15, 2010 By Leave a Comment
Lisa van der Pool reports at the Boston Business Journal that Twitter represents a gold mine of marketing possibilities, but the vast majority of firms haven’t figured out how to transform those 140-character tweets … [Read more...]
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