March Members Meeting Impresses, Energizes Attendees

Throughout its 20-year history, the DDIFO has always held meetings for its members, giving franchise owners the chance to get together and catch up. But as the organization has grown and evolved so have these meetings, taking on additional relevance and importance.

From focused content that gives attendees access to the most current developments at the Brand and legislative levels, to highly relevant and informative outside speakers and to sponsors offering advantageous products and services, today’s DDIFO Members Meetings are powerful and compelling events designed to keep members informed and demonstrate opportunities to maximize efficiency and profits.

The latest New England regional meeting on Thursday, March 4, was no exception.

“I thought the meeting was very informative, and the exhibiting sponsors were practical and useful,” said Kristina Sampalis, a franchise owner in Rhode Island. “Since Jim Coen has come on as DDIFO president, there have been a lot more relevant topics and speakers at these meetings. The topics and presentations are things we really need to be aware of and that benefit us as franchisees.”

Another franchisee remarked, “We have gotten more out of these last two DDIFO meetings than all the meetings I have attended in 10 years.”

More than 100 DDIFO members representing over 1,200 Dunkin’ Donuts shops gathered at the Doubletree Hotel in Westborough, Massachusetts. Prior to the official start of the meeting, franchise owners spent an hour mixing and mingling and interacting with the 15 DDIFO sponsors exhibiting at the meeting.

Two vendors that came on board as DDIFO sponsors just prior to the Mid-West Members Meeting in December also exhibited at this meeting. Jamie Gersten of Comcast Business Services and Larry Dunning of Payless ShoeSource both had positive reactions. “It’s valuable for me to talk with franchisees directly and see what they need. Many people here today seem to have multiple stores and seem interested in what we have to offer them in terms of their telecom options,” Gersten said. “For me personally, it’s great to finally put faces with names, plus interacting with the other sponsors and building relationships with them. I really appreciate that these regional meetings are large enough to meet a lot of people but small enough to really connect with everyone.”

Dunning agreed, “Especially since we’ve just started our relationship with Dunkin’ Donuts, these events give us the chance to meet new franchise owners and make them aware of our slip-resistant footwear products and how important they are to their business.”

In the official opening remarks from DDIFO President Jim Coen, he spoke with guarded optimism about the changes at Dunkin’ Brands and his hope for improved relations and collaboration between the Brand and franchisees. “I believe we will look back and see this time frame as a pivotal period for improved relations with franchisees and Dunkin’ Brands. I’m not suggesting we break out the champagne and celebrate anything just yet, but there is real optimism out there,” said Coen. “The management team of the Brand today appears to be taking Dunkin Donuts in a new and very welcome direction. Plus, the franchisees have a BAC that is made up of empowered and engaged franchisees with 14 out of the 26 BAC members also being DDIFO members.”

Coen discussed a change in the editorial direction of DDIFO communications with a stronger focus on stories about franchise owners, their interests and their commitments to local communities. One method for spreading this message, Coen suggested, is by publicizing owners’ charitable endeavors. He stressed that in order to do this, the DDIFO communications team needs to hear from franchisees directly. Any owner with a story to tell should contact Jim directly at jim@ddifo.org.

Coen also addressed government affairs. “Our Government Relations Coordinator Joe Giannino is working hard to help each and every legislator on Beacon Hill understand that every franchise owner is a small business operator investing in his/her community. One of the key drivers to accomplishing our goals on Beacon Hill is the Dunkin’ Donuts Franchise Owners Massachusetts Political Action Committee. If you walk out of here today with one thing, I tell you to contribute to the PAC, because we can make great things happen with your support.” said Coen. “You may say, ‘My stores are in Rhode Island. How does someone on Beacon Hill help me?’ Well, first of all the Brand is headquartered in Massachusetts and secondly, Massachusetts is considered one of the bellwether states for cutting edge legislation. Thirdly, I will help you in your state. I am here to help you gain influence in your state any way I can.”

During his turn at the mic, Giannino acknowledged the DDIFO continued emphasis on government relations. “Over the past year, because of Jim (Coen) and the DDIFO’s efforts, Beacon Hill knows who runs Dunkin’ Donuts shops.” He said that while the DDIFO has had some noteworthy successes in the areas of menu labeling and tip pooling, the DDFO MassPAC raises the game by speaking in one voice on behalf of 1,400 shops employing more than 25,000 individuals. In addition to encouraging financial support the DDFO MassPAC, Giannino urged franchise owners to make sure legislators know who you are. “Remember, all politics is local. Introduce yourself to your legislators. Connect with them. Make it personal. Put a face on your store. You all have wonderful stories to tell. Tell them.”

Featured speaker Marc Slutsky, Chief Operating Officer of Street Fighter Marketing, spoke about making advertising and marketing more cost-effective with a grassroots approach and “guerilla” style tactics. “Street fighting is an attitude that helps you break through the clutter of commercial messages,” said Slutsky. “It’s all about creatively promoting your business on the community level.” Throughout his presentation, Slutsky was lively and humorous, keeping attendees riveted with real-life examples of successful “street fighter” schemes–including cross-promotions with local non-competitive merchants and “low liability” community involvement/fundraising–and with interactive exercises that required audience members to identify targets and sketch out ideas that they could take home and implement with ease. In every aspect, Slutsky stressed the importance of innovative thinking that keeps the best interests of customers at the forefront.

Peter Bergeron, Vice President of Client Services for Projections, Inc. gave a stirring presentation–Union Organizing 101—that provided information about the state of the union movement in America, current law versus legislation now being considered (i.e., the Employee Free Choice Act [EFCA] which would eliminate union elections), the potential dangers of unions and how you can union-proof your business. Of organizers, Bergeron said, “They’ll work any angle they can.” He went on to supply actual examples of union campaigns and materials, outlining early warning signs that your business may be in the sights of union organizers and citing valuable ideas for taking the initiative to enhance employee relations. “Get proactive now and think strategically about how you conduct your business in terms of communicating with your employees.”

A Q&A session with BAC Co-Chair Jim Allen followed. One franchise owner had this reaction: “Allen did a very good job. He proved that being a DDIFO member is not perceived negatively by the Brand. Fourteen of the 26 BAC Leaders are DDIFO members. That is an important message for potential DDIFO members. There is now no reason not to join DDIFO. You can’t blame not joining on the brand anymore. So, franchisees, it’s time to step up and join DDIFO.”

The day concluded with more sponsor interactions and giveaways. Andrew Weiner, a franchisee in Burlington, was the big winner of the day walking away with an iPod Touch from WDFA Marketing and a golf putter from Paris Kirwan. Other winners included: Timothy Lott with a $50 gift card from Payless ShoeSource, Richard D’Angelo with an iPod dock from Comcast Business Services, Joe Cadette with a golf umbrella and golf balls from Paris Kirwan, and Octavio Carvallo with a stuffed duck from Aflac.

In addition to having one heck of a lucky day, Weiner was duly impressed with the meeting itself. “The speakers all addressed important issues that we need to know about as franchisees, and it was exceptional to have Jim Allen (BAC Co-Chair) speak,” he said. “Having the vendors here was great, too, especially for those of us who are in the midst of remodels. It’s nice to have the chance to see the new technologies and other products and services available. Overall, I think this was a strong meeting.”

Coen said was pleased with the meeting as well and felt it hit the mark. “The primary objective in staging a DDIFO Members Meeting is to offer members as much information as possible at one time in one place–a smorgasbord of information related to being a Dunkin’ Donuts franchise owner,” he said. “This includes access to sponsors, access to experts on a variety of topics and access to franchisee leaders who can help put brand relations into a meaningful perspective. I thank the speakers, the sponsors, the BAC Leaders and most importantly the members for taking the time to attend.”

The next two Members Meetings will take place May 5 in the Chicago area and June 3 in New Jersey. Keep your eyes peeled for announcements and details about all five remaining 2010 meetings.

Save BIG and Boost Cash Flow with Cost Segregation

With tax season upon us, Dunkin’ Donuts franchise owners might be interested to know about noteworthy tax-saving strategies. Enter: cost segregation which, depending largely on the scope of a franchisee’s holdings and investments, can yield upwards of $1 million in additional tax deductions.

“Cost segregation studies can benefit franchisees in many ways,” according to CPA Jim Ventriglia. “By accelerating depreciation, it has the effect of lowering the taxable income of property owners, and lower tax liabilities can provide additional cash flow. Cost segregation can work even if you’re a tenant. I encourage clients to explore the benefits. In every instance we have done so, the benefits far outweighed the expense involved.”

J&M Batista Limited Family Partnership, a real estate company involved in developing multiple Dunkin’ Donuts locations, became aware of the remarkable potential benefits and enlisted the services of Bedford Cost Segregation (Bedford), a DDIFO Sponsor. The principals of J&M Batista, along with their affiliates, have developed more than 50 Dunkin’ Donuts locations in Massachusetts, Ohio, New York and Florida. John Batista, founder of J&M Batista, took over the very first franchised Dunkin’ Donuts shop more than 30 years ago and continues to operate that location, which recently underwent a major remodel.

The leadership at J&M Batista engaged Bedford to perform cost segregation studies on six of its Worcester area buildings. While the properties were built between 2002 and 2008, IRS guidelines and tax law allow for retroactive studies that will yield tax benefits in the current year. With the help of J&M Batista’s Director of Construction and Dunkin’ Donuts Franchisee Matt Doyle, Bedford engineers went to work to document the value of specialty components—including select electrical, plumbing, HVAC, millwork, finishes and many outdoor components—eligible for accelerated depreciation (5-year or 15-year rather than 39-year). This resulted in much higher depreciation deductions as well as critical information for the write-down of certain assets when these properties are remodeled in the future. Bedford worked closely with Doyle and with J&M Batista’s CPA to ensure that every tax benefit was realized.

“We feel that 39 years is too long to wait to recoup our investments, and cost segregation is proving to be a great tool to expedite that recovery,” said J&M Batista President and Dunkin’ Donuts Franchisee Rob Branca. “Plus the additional cash flow derived from Bedford’s studies will serve to fuel our growth and remodels without having to go to the bank to borrow.”

The studies generated an increased depreciation deduction of more than $1 million in tax year 2009. In addition to this tremendous year-one benefit, J&M Batista will realize another $400,000 in depreciation over the next four years. Bedford has worked with several other Dunkin’ Donuts-related organizations and has experienced similar success. J&M Batista was so pleased with the return on the initial six studies that the organization has further engaged Bedford to perform studies on several other properties.

“We’re proud to have been selected by J&M Batista to provide this service and are thrilled that it’s worked out so well for them,” said Bedford Director of Business Development Bill Cusato. “We are also excited about our track record with the Dunkin’ Donuts community and encourage franchise owners and operators to contact us to evaluate how we can help them as well.”

Bedford has emerged among the nation’s leading and most experienced providers of engineering-based cost segregation services, having completed more than 5,000 studies throughout the country. The company’s team includes engineers, architects and construction professionals along with tax experts and business development consultants. Bedford’s property reports are second to none, employing a detailed engineering approach and conforming to the highest standards established by the IRS.

There are many times during the life of a property when cost segregation can add value. Basically, if you have bought, built or made significant capital improvements to a building within the last six to eight years, chances are you could benefit from a study.

“Since 9/11, the government has enacted a number of incentive programs to encourage business owners to invest in their operations by helping them to write-off those costs more quickly,” said Cusato. “Cost segregation is a tool that often helps to unlock much of that value by triggering those incentives and, consequently, is a tremendous way for franchisees to sustain and grow their businesses.”

For more information on how cost segregation can help you achieve considerable tax savings and increase your cash flow, contact Bill Cusato at bcusato@bedfordcostseg.com or 978-263-5055. You can also learn more at www.bedfordcostseg.com.

DDIFO Improves Sponsor Program, Spurring Growth and Benefits

With the number of DDIFO Sponsors on the rise, the benefits of the program to both participating vendors and franchise owners continue to expand.

“The DDIFO Sponsor Program has really taken off over the past year and truly has unlimited potential for both sponsors and franchise owners,” said DDIFO Sponsorship Director Amy Levine. “It’s serving as a marketing arm for vendors looking to target their advertising and meet face-to-face with Dunkin’ franchisees. It also helps to educate franchise owners about various options available to them, heating up the competition among vendors and pushing them to constantly improve their service.”

Dave Carvalho, a longtime Dunkin’ Donuts franchise owner, attested to the gains for franchisees, “The Sponsor Program serves as a great resource. I recently had a vendor need and remembered a related Sponsor I had met at a membership meeting. I went online to the Sponsor Directory, got the contact info and called them. It’s a one-stop-shop place to look for vendors that I might need and that I know I can trust.”

In less than one year, the DDIFO Sponsor Program has escalated to five times its March 2009 level, growing from fewer than 10 vendors to more than 50 with even more potential Sponsors in the pipeline for 2010. This success is due in large part to the mutual benefits the program affords, but ongoing program changes and improvements by the DDIFO leadership along with quality vendor leads from franchise owners also have contributed greatly.

“The Sponsor Program is a growing revenue generator and helps support our mission to deliver high quality communications and pertinent member meetings, so we continue to develop and structure it in ways that will attract even more vendors,” said DDIFO President Jim Coen. “The more Sponsors we have, the more options our members have. And the more options, the better. That’s why we really want to hear from our members about potential Sponsors. If you’re working with a great vendor, let us know.”

“I always go back to something I learned in college: You have a built-in community in franchising, and if one of you comes up with a good idea and shares it, the whole community wins. This is how I see sharing Sponsor leads with the DDIFO,” said Carvalho. “As Dunkin’ franchisees, we run virtually the same business. If another franchisee is using a particular vendor that benefits him or her—saving time and money—chances are that vendor would benefit me. I’ve shared several Sponsor leads with the DDIFO and I encourage other franchisees to do the same so we can all grow stronger and better together.”

CeilSpray Ceiling Refinishing, Inc., just came on board as a Sponsor in mid-December and is optimistic about the program’s potential. The company provides an inexpensive alternative to replacing discolored acoustical ceilings by refinishing drop ceiling tiles in place (tiles, grids and air diffusers), restoring them to a “brand new” look for significantly less than the cost of replacement. The work is done after hours, so there’s minimal disruption to business.

“The main benefit we hope to achieve is to make people aware of our unique service and ultimately to increase the number of franchise owners we do business with,” said CeilSpray President Brian Nolen. “When we started doing work for Dunkin’ Donuts franchisees, the response was invariably, ‘I wish I had known about your service years ago.’ Getting the word out about acoustical ceiling refinishing has always been our biggest challenge; most of the Dunkin’ Donuts work we’ve done has been due to word of mouth. I figured that we could accelerate that process by letting franchisees know about us directly.”

Royston, LLC, a Sponsor since June 2009, has already reaped such benefits and more. “We’ve been able to reach out directly to the franchisee owners, our target audience, and share with them our value proposition and capabilities,” said Marketing Manager Bonnie Padgett. “We’ve also gained a greater understanding of the needs, pressures and issues facing the franchisees. The program has certainly been a benefit to us in reaching out to support franchisees and their businesses.” Royston delivers customer-specific, brand image-enhancing and operationally-effective merchandising and foodservice equipment including modular metal cabinetry.

Realizing the inherent advantages of membership meetings, one of the biggest enhancements planned by the DDIFO leadership for the 2010 Sponsor Program is the increase and expansion of these gatherings, which offer opportunities for priceless face time with franchise owners. DDIFO Sponsors have the exclusive option of membership meeting sponsorships at three levels, each offering different advantages that range from advertising in the meeting program booklet to exhibiting at the meeting to making a from-the-podium presentation and more.

“I think the meeting in New England in September 2009 was probably of the most benefit,” said Padgett. “It was a great crowd—lots of interest and excitement—and the opportunity to speak before the group was invaluable.”

In 2009, the DDIFO held a total of three membership meetings, two in New England and one in Chicago. In 2010, DDIFO will hold six membership meetings—two large regional meetings and four district meetings—doubling the occasions for interactions between Sponsors and franchise owners. The 2010 meetings are scheduled as follows, with specific locations to be announced:

• New England Regional Meetings: 3/9/10 and 9/21/10
• Midwest District Meetings (Chicago area): 5/5/10 and 12/2/10
• Southeast District Meeting (Florida): 11/4/10
• Mid-Atlantic District Meeting (New Jersey): 6/3/10

As part of the program enhancements, the Sponsor Directory on DDIFO.org has a whole new look. Sponsors are now organized into categories, making it easier for franchise owners to find vendors offering the type of products and services they need, and each listing can feature a link to online information that is specific to Dunkin’ Donuts. This gives Sponsors the chance to highlight certain products, services, promotions or discounts that they want to make known to franchisees.

“With so many options and benefits to the Sponsor Program, there really is something for everyone,” said Levine. “While sponsors may vary in their motivation for joining or find different value in the program elements, they all are finding something of value that can make a big difference with their Dunkin’ business.”

Sponsor leads from franchise owners are an integral part in the success of the program. If you would like to recommend a vendor for the Sponsor Program, please email Amy Levine at amyglevine@ddifo.org or call her locally at 508-422-1161 or toll-free outside the 508 area at 800-732-2706.

Learn more about Royston at www.roystonfordunkin.com or contact Bonnie Padgett at bonnie.padgett@roystonllc.com or 800-334-1766.

Find out more about CeilSpray at www.ceilspray.com or contact Brian Nolen at brian@ceilspray.com or 603-647-2345.

Massachusetts State Rep Forry Helps Promote Small Business

Considering her personal and professional background, it is no wonder that Massachusetts State Representative Linda Dorcena Forry is a true friend and champion of small business owners. From her beginnings as the daughter of Haitian immigrants through her college career and into her decade-plus career in city and state government, Rep. Forry consistently has demonstrated a passion for education, community and public service.

Rep. Forry represents parts of Dorchester, Hyde Park, Mattapan and Milton in the 12th Suffolk district. Originally elected to the House in 2005, she was re-elected to her third term last November. Rep. Forry currently serves as co-Chair of the Joint Committee on Community Development and Small Business and Chair of the Black and Latino Legislative Caucus. The Committee on Community Development and Small Business reviews all legislation that concerns merchants, the establishment of economic districts and local planning commissions, urban renewal and other such issues.

Rep. Forry grew up in the Uphams Corner neighborhood of Dorchester, where her parents settled after emigrating to the U.S. from Haiti in the late 1960’s. “I know how important it is to have people on Beacon Hill fighting on behalf of small business interests,” said Rep. Forry. “I, myself, have a number of family members who own their own small businesses.”

Rep. Forry attended elementary school and high school in Dorchester where she excelled in academics and extracurricular activities. She went on to receive a Bachelor of Science degree in Management from Boston College and competed graduate classes in public administration at Suffolk University. Next year Forry will begin her Master’s degree at the Harvard Kennedy School. Her parents’ commitment to church and community rubbed off on Rep. Forry at an early age as evidenced by the numerous volunteer roles she took on throughout her youth and into adulthood. In fact, the Colonel Daniel Marr Boys and Girls Club honored her as the Young Woman of the Decade in 2002.

After graduating from B.C., Rep. Forry served as legislative assistant to Rep. Charlotte Golar Ritchie. Within a year, she was promoted to legislative aide; within three years she had moved up to acting chief of staff. From 1999 to 2005, she worked as part of the executive staff for the Chief of Housing and Director of the Department of Neighborhood Development for the City of Boston. In addition, she has continually served a number of community and nonprofit organizations.

Particularly in light of the current economy, Rep. Forry has been reaching out to small business owners, actively seeking their perspectives and suggestions. “I’ve been on a statewide listening tour, sitting down with small business owners. They are the backbone of the economy and that they are going to be the ones to lead us out of this recession,” Forry said. “We really appreciate their input because we need to do everything we can to make sure small businesses thrive.”

To learn more about Rep. Forry, visit her constituent website at www.lindadorcenaforry.org or her campaign website at www.lindadorcenaforry.com. You can also E-mail her at Rep.LindaDorcenaForry@Hou.State.MA.US or call her office at 617-722-2080.

Dunkin’ Franchise Owner Banking on New Partnership

It’s a first for franchise owner Neal Faulkner, as well as for Dunkin’ Brands and Citizens Bank, but it may not be the last: a Citizens Bank branch and ATM has opened inside an existing Dunkin’ Donuts shop. With a heavy emphasis on customer convenience, this partnership represents innovative and ground-breaking thinking on the part of both brands and it just might prove to be a match made in heaven. Both Citizens and Dunkin’ are happy with the early results in terms of increased foot traffic and activity.

Faulkner is excited and energized by this new collaborative alliance at his 815 South Main Street location in Bellingham, Massachusetts. “This venture demonstrates the value of two major New England brands coming together in the name of customer service, working together to make our mutual customers’ days a little easier and more manageable,” said Faulkner. “Dunkin’ and Citizens are top local brands with a deep commitment to customer service, and that makes for a good partnership.”

Citizens Financial Group Vice Chairman for Consumer & Business Banking Martin Bischoff echoed these sentiments. “I’d describe this partnership as a natural fit. We consider Dunkin’ Donuts a fantastic New England brand, and this was an ideal opportunity for two great local brands to work together to help customers,” Bischoff said. “We are all about customer convenience and we know our customers’ lives are getting busier and busier. This partnership presents a terrific opportunity for customers to ‘kill two birds with one stone’.”

The marketing slogans supporting this endeavor sum up the customer-convenience focus perfectly: “Your daily ritual. Bank on it.” and “One stop is easier than two.”

While the bank branch and ATM have been up and running for about a month, October 29 marked the official Grand Opening Celebration, which Faulkner described as a media event. The official program began at 2:00 p.m. but many attendees—including numerous Citizens Bank employees, Dunkin’ Brands representatives, fellow Dunkin’ Donuts franchisees, local dignitaries and regular customers—gathered more than an hour ahead of time. You couldn’t miss the signs of the celebration with balloons and signage everywhere; the official Citizens and Dunkin’ promo cars parked out front; Dunkin’ staff wearing promotional t-shirts; a Dunkin’ samples table offering free coffee, bagels, cookies and brownies; and a Cash Cube sponsored by Citizens.

The Bellingham High School marching band opened the formal program with a rendition of the Star Spangled Banner. Citizens Bank Senior Vice President for Retail Banking Greg Kirwan provided the opening remarks, welcomed guests and shared emcee duties with President of Citizens Bank Massachusetts Steve Woods. Woods also presented checks on behalf of Citizens to the Bellingham Schools music program and to the Rhode Island Blood Center. Each group received $1500. (In a further show of partnership and charity, the Bellingham Dunkin Donuts/Citizens Bank held a blood drive coordinated by the RI Blood Center on November 2.) Other speakers included Bischoff, Senator Richard T. Moore, Dunkin’ Brands Chief Development Officer John Dawson and Bellingham Town Administrator Denis Fraine. Senator Moore said this was a great day for Bellingham and the surrounding communities. “These are two great local brands and we’re so pleased you chose to kick off such a partnership here in Bellingham.” He also joked that maybe the new slogan should be “Citizens Runs on Dunkin’.” Dawson remarked that this partnership reflects “leaders running with leaders” and emphasized the joint venture is all about customer convenience. He concluded, “I can’t tell you how proud I am.”

After the formal program, Dawson further commented, “This type of partnership represents a great opportunity for franchisees. We need to be selective but we certainly could see more of these arrangements in the future where they make sense for Dunkin’ Donuts, for Citizens Bank and for the community.” About Faulkner he said, “Neal is a great partner, and I know the people from Citizens would say the same about him.” In fact, Bischoff said, “What I love about Neal is his enthusiasm, energy and commitment to doing the right thing for customers and for both businesses to make sure everyone wins.”

Throughout the event, Faulkner seemed to beam with pride. “This is just a great day. It’s the culmination of months of hard work, and it’s rewarding to see it all come together so well,” he said. “In addition to the benefits to our customers, there are a lot of benefits for both businesses. We’re able to share expenses as well as customers, and this type of arrangement could open doors for better real estate because you’d have a partner to help you invest in better property.”

Greg Daley, a Connecticut Dunkin’ Donut franchise owner at the event, said, “I’d be interested in doing this type of partnership 100 percent. We’re in the process of building out a store now and we’re looking at another use for the space. Instead of separate walls or entrances, this idea of more open lease-able space is great for exposure for the franchise owner and for the partner business. From an economic standpoint, having another profit center so to speak could be a huge win. Plus it doesn’t slow things down behind the counter or impact the shop’s operations. And you can’t beat the convenience for customers.”

As described in a joint press release from Citizens Bank and Dunkin’ Brands, the bank branch located inside the Bellingham Dunkin’ Donuts is a full-service branch with three teller windows, two private offices and a full-service ATM. The branch is open seven days a week: Monday through Friday from 6:30 a.m. to 6:00 p.m. and Saturdays and Sundays from 9:00 a.m. to 2:00 p.m. The Dunkin’ Donuts restaurant is open every day from 5:00 a.m. to 10:00 p.m., and has a full-service drive-thru window. The Citizens Bank ATM is available to customers during the restaurant’s hours of operation.

As part of the partnership, Citizens is offering customers at the branch a $50 discount on home equity loans, a one-month coffee subscription for new checking accounts and a raffle for one-year of free Dunkin’ Donuts coffee.

A Family Fun Event was held on Saturday, October 31. Children were invited to come dressed in their Halloween costumes. Radio station MAGIC 106.7 broadcast live and there were a variety of fun activities, including face-painting and a balloon artist.

Dunkin’ Franchise Owners in Presidential Spotlight

On October 21, President Barack Obama announced important new steps his Administration is taking to support small businesses. During his speech, the President referred to a few specific small business owners, including Dunkin’ Donuts franchise owner Andy Cabral who was in attendance along with several International Franchise Association (IFA) members and Maria Icaza, also a Dunkin’ franchise owner.  Secretary of the Treasury Tim Geithner and Small Business Administration (SBA) Administrator Karen Mills flanked the President during the speech, which took place at Metropolitan Archives, a small family-operated records storage company in Landover, Maryland.

President Obama recounted his conversations with small business owners facing economic challenges and seeking assistance from the SBA. “They’re people like Andy Cabral. Son of Portuguese immigrants, Andy started his business on an SBA loan and now runs 10 stores across Maryland and Virginia that employ 130 people. And Andy has already seen one loan fall through the cracks because of the financial crisis and he’s hit the cap on his SBA loans. But the measures we’re announcing today will help Andy and other franchisees pursue their plans to expand and create more jobs.”

According to Cabral, having the President reference him in the speech came as a complete surprise. Cabral said before the speech he was contacted by The Carlyle Group, one of the three private equity firms that own Dunkin’ Brands, but he never expected to be mentioned by name.

“You certainly don’t get up for work every day for all these years looking for that kind of recognition. You’re just working to improve customer service and sales and to make your business a success,” said Cabral. “But when it comes, you feel really good about it. It puts the icing on the cake. And I think it’s a good thing for the Brand, too. Even though the President didn’t specifically mention Dunkin’ Donuts he was aware Maria and I are Dunkin’ franchisees and that the Brand has been at the forefront of the push for such changes.”

Apparently, the Obama Administration contacted The Carlyle Group to help them find local franchise owners with SBA loans who also were well-versed in the SBA. Through a series of questions and a background check, Cabral and Icaza were vetted and ultimately invited to attend the event.

The President acknowledged that small businesses have “always formed the backbone of the American economy,” noting that in the past 15 years, “America’s small businesses have created 65 percent of all new jobs in the country. And more than half of all Americans working in the private sector are either employed by a small business or own one.” He went on to say, however, that the recession has hit small businesses hard with the loss of 2.4 million jobs from mid-2007 to the end of 2008 and with the tightened credit market preventing entrepreneurs from launching new businesses and impeding current small business owners’ ability to “finance inventories, make payroll or expand if things are going well.”

While President Obama mentioned ways in which the American Recovery & Reinvestment Act and the Financial Stability Plan already have been helping small businesses, he admitted there’s “no question that we’ve got a long way to go.” To that end, the President revealed the new measures his Administration is undertaking to boost lending to small businesses:

1. Calling on Congress to increase the cap on SBA 7(a) and 504 loans from $2 million to $5 million—these loans are typically used to launch new small businesses and expand existing small businesses—and to increase the cap on SBA “microloans”

2. Improving access to credit by providing lower-cost capital to community banks that submit a plan to increase small business lending and by making low-cost capital available to community development financial institutions in the hardest-hit rural and urban communities

3. Asking Geithner and Mills to convene a conference on small business lending that will bring together regulators, lenders, congressional leaders and small businesses in the coming weeks

These crucial new measures are due in part to the nearly year-long efforts of the IFA as well as meetings between the Obama Administration and large franchise corporations like Dunkin’ Brands.

Regarding the impact of increasing the caps on SBA loans for Dunkin’ Donut franchisees, Cabral said, “This definitely should help depending where you are as a franchise owner. If you’re an experienced franchisee with a pretty aggressive growth plan, the SBA 504 loan program can be a great program, and the same for new franchisees with the 7(a) loans. You can’t beat the rates as compared to conventional loans and the programs help you keep equity in the right places. Increasing the caps will allow for more growth, especially considering all of the commercial properties becoming available on the market.”

“As far as increasing access to credit at smaller banks and institutions, it’s key for us,” said Cabral. “For experienced franchisees like me, we simply can’t continue to expand without better access to credit. It’s essential to keeping our businesses afloat and growing.”

While Cabral is pleased with the steps the President announced, he admits there are more issues with the SBA that he hopes the Administration will address moving forward. Luckily, after the speech, he and Icaza were able to speak, however briefly, with SBA Administrator Karen Mills. Cabral told her about problems with the way in which appraisals are being done. He thinks, largely because of new regulations, the appraisals are coming in very low and this causes a serious challenge with proving actual costs of property projects and investments. Icaza was able to tell Mills about problems she is facing with refinancing a 7(a) loan.

Both Cabral and Icaza are hopeful that when the small business lending conference is convened, as President Obama has requested, these and other SBA dilemmas will be part of the agenda. They certainly appear to have a solid commitment from the President who concluded his speech by saying, “To all the small business owners out there … I know that times are tough and I can only imagine what many of you are going through, in terms of keeping things going in the midst of a very tough economic climate, but I guarantee you this: This administration is going to stand behind small businesses. You are our highest priority because we are confident that when you are succeeding, America succeeds.”

Money-Saving, Profit-Boosting Strategies for Franchise Owners

In light of the current economic recession, Dunkin’ franchise owners are rightfully being even more vigilant about the bottom line. The DDIFO is mindful of this and wants to help its members identify ways to save money and boost profits. DDIFO Sponsor, Performance Business Solutions, LLC (PBS) and its sister company, MS Consultants, LLC offer services in areas franchisees might not be aware of that can make a significant difference in terms of reducing business expenses, particularly in the area of tax savings.

With offices in New England and Buffalo, PBS and MS Consultants provide services nationwide (last year, they provided services in 42 states). The New England branch is located in Hampton Falls, New Hampshire. Director of Business Development Jeff Hiatt said, “We’re proud to say that we are one of the largest independent providers of cost segregation studies in the U.S. and our business is continuing to grow.” Founded in 1996, MS Consultants has completed more than 6,000 studies resulting in more than $200 million in tax deferrals last year alone.

 

Cost Segregation Studies

Through cost segregation studies, MS Consultants help clients accelerate tax depreciation deductions and reduce taxes new and existing buildings they own thereby maximizing a property’s financial return and generating sizeable cash flow savings. Unlike most other companies doing cost segregation, MS Consultants are engineering-based. The staff includes degreed engineers who know where to look and what works in terms of identifying areas for accelerated depreciation.

The IRS default depreciation schedule subjects many commercial buildings to a 39-year depreciable life, but recent changes allow for certain costs to be classified as personal property with a 5, 7, 10 or 15-year depreciable life. Typically, by following through on a cost segregation study, for every million clients have spent on a building, they will reduce their income taxes by $50,000 to $60,000. To give you an idea of what kind of savings you can expect, MS Consultants offer no cost, no obligation estimates of savings upfront.

Cost Segregation Studies can be applied to both new and existing buildings, According to MS Consultants, new buildings under construction, existing buildings undergoing a remodel or expansion, buildings placed in service as far back as 1987, or franchisees who have made leasehold improvements can all realize considerable depreciation deductions.

MS Consultants have been working with Dunkin’ franchise owners for nearly 10 years and have provided services to about 400 shops. This experience provides a knowledge base that gives them a true leg up on the competition and, due to the sheer volume of Dunkin’ clients they have, typically a Dunkin’ franchisee will pay 20 percent less for services than franchisees from other systems.

MS Consultants have found that, for Dunkin’ franchise owners, usually 40 percent of building expenditures can be reallocated and written off in faster depreciable lives. Further, Dunkin’ franchisees typically get a very high return on their investment in these cost segregation studies, realizing a minimum of a 5-to-1 exchange: for every $1 spent on the study, they get back a minimum of $5 in tax savings.

“We enjoy working with Dunkin’ franchise owners and are pleased that we’ve been able to help so many of them achieve marked savings and improved profits,” said Hiatt. “Having worked with so many Dunkin’ franchisees is a huge advantage when it comes to serving new Dunkin’ clients because we already know a lot about the brand.”

MS Consultants can also advise how to write off parts of a building that are literally being thrown away in the remodeling process (e.g., signage, shelving, chair rails) or in a scenario where you have an older HVAC system that fails and has to be replaced, MS Consultants can show you how to write off the old system. These tax savings are above and beyond those achieved through accelerated depreciation of the building and can double or triple the value of the cost segregation study. What’s more, if you ever need it, MS Consultants provide full documentation and audit trails as well as free support in the unlikely event of an IRS audit.

Energy Management/Going Green

From cost segregation, PBS and MS Consultants moved into the realm of energy efficiency and green consulting to help clients become more environmentally efficient while improving bottom line profits. PBS and MS Consultants are well acquainted with the best and most efficient equipment as well as the tax deductions, credits, rebates and incentive programs available. Ultimately, the savings you can realize in this arena not only impact your taxes but also your everyday energy expenses.

“Moving into energy management was a natural evolution for us,” said Hiatt. “We’re always on the lookout for more creative and innovative ways to save clients money, and helping them to manage utility costs and improve energy efficiency has proved to be fertile ground for real savings.”

The first step is to help you get a real picture of your energy usage by analyzing consumption over the past two years. Through this process, you will see precise patterns of energy usage and truly understand how you are consuming gas and electric power. PBS would then advise you about ways to reduce your energy consumption, only recommending those solutions that will improve bottom line profits. In many cases, through tax incentives and credits, utility company programs and power purchasing agreements, you can implement new, more efficient equipment and technologies with little or no out-of-pocket investment. PBS can also analyze your buildings to ensure they are as energy efficient as possible and identify problem areas leading to a plan for reduced consumption.

Once you have worked to reduce usage, PBS will help you participate in reverse energy auctions where gas and electric suppliers bid down your utility rates. By bundling usage purchases for you alone or combined with other clients, you become a desired customer for the big utility companies capable of receiving more competitive rates. At the DDIFO members’ meeting on September 22nd in Worcester, one of the recent auction participants mentioned that so far this year he has saved $20,000 on utilities across all of his shops. It’s relevant to note we’re only nine months into the year and that this franchisee expects by year’s end to be closer to $30,000 in savings.

“It’s been a true pleasure to work with Dunkin’ franchise owners and to see the tremendous savings we can help them achieve,” said Hiatt. “Especially now through our relationship with the DDIFO, we’re eager to help even more Dunkin’ folks moving forward.”

Whether you’re looking to accelerate depreciation on your buildings, cut your energy usage and related costs or identify a myriad of other ways to reduce business expenses and increase profits, PBS and MS Consultants can help. They know how Dunkin’ Donuts shops operate and are ready to put their track record and experience with the franchise to work for you. Please contact Jeff Hiatt toll-free at 888-989-0054 or jdh@revenuebanking.com.

You can also read more about the companies at www.revenuebanking.com or www.costsegstudies.com.

DDIFO Sponsors Provide Lending Options

Amid a sea of uncertainty and confusion in the financing market, not to mention the tightening of credit and lending practices, franchise owners may find themselves adrift when seeking loans and leasing programs. Thankfully, DDIFO has sponsorship relationships with institutions that are actively lending and continuing to provide high-quality service and cost-effective programs.

One such company is Harbour Capital Corporation (HCC) of Newington, New Hampshire. HCC is a recognized leader in the franchise financing industry and specializes in providing creative and cost-effective solutions to small and medium sized businesses in all 50 states and in Canada. HCC finances new and used equipment, store remodels, new store acquisitions, and equipment replacement and upgrades in addition to offering equipment leasing programs.

Senior Vice President for Franchise Financing Frank Phennicie says that HCC has a track record with Dunkin’ Donuts franchise owners and, at any given time, the company has six to 12 transactions in process with Dunkin’ franchisees. He recognizes the challenges that franchise owners are facing in the current financial market: tighter credit windows, a liquidity shortage and even scenarios in which financial institutions have disappeared, leaving franchisees in the lurch. Phennicie proudly affirms that HCC is on solid ground, is committed to expanding its presence in franchise financing and has no intention of abandoning its customers.

“The good news is we still have money to lend,” said Phennicie. “At a time when many financial institutions are vacating the franchise space, we are still making transactions happen and we still have excellent terms and competitive rates.”

HCC is currently offering franchise lending transactions in the range of $5,000 to $750,000. While the company does not finance real estate transactions, it can finance new store acquisitions in terms of equipment and “soft costs,” like construction, including kiosk-type locations (a Dunkin’ shop within another location such as a hotel, grocery store or convenient store). In terms of both new store acquisitions and remodels, HCC can offer loans that consist of 50% equipment costs and 50% soft costs, matching these dollar-for-dollar and covering up to 100% of the total costs. The types of equipment HCC supports – through direct loans for franchisee purchases and through HCC leasing programs – include: display counters, furnishings, POS systems, signage and food process equipment.

Phennicie is eager to call attention to HCC’s one-page “worry free” applications through which qualified franchise owners can apply for up to $100,000 of funding without having to provide financial statements. In addition, HCC can structure flexible payment plans to meet individual franchisee needs including seasonal, skips and “90 Day No Pay” plans. And the company offers fast credit decisions: Depending on the type of transaction, a decision can be made in a matter of hours or a matter of days.

“Even in today’s market, Harbour Capital prides itself on providing consistently good quality and service, including swiftness of decision-making,” said Phennicie. “Why wait around for six months for the SBA to make a determination about your funding when we can typically turnaround a decision in less than a week’s time?”

In terms of financing and leasing alternatives, Harbour Capital offers:

• Loans – Equipment Finance Agreements

• True Lease: purchase the equipment at the end of the term for its then fair market value, re-rent the equipment on a month-to-month basis or return the equipment; offers the lowest monthly payment and least equipment risk

• $1.00 Purchase Option: purchase the equipment for $1.00 at the end of the lease term; benefits of ownership for tax purposes, such as depreciation and interest deductions

• 10% Purchase Option: offers a fixed purchase option of 10% of the original cost; lower payments than the $1.00 purchase option; benefits of ownership for tax purposes

“I believe we bring a valuable service to the market today,” said Phennicie. “While we can’t be all things to all people, we offer a variety of programs and options that can meet the needs of a wide range of franchise owners.”

To discuss the right product and terms for your franchise, you can contact Frank Phennicie at frank@harbourcapital.com or 603-610-6545.

Another DDIFO Associate Member that is actively lending is JenCas Financial, Inc. of Maumelle, Arkansas. JenCas is a business lending company that specializes in franchise financing. With more than 15 years in the commercial financing industry, JenCas has the experience to offer attractive, competitive financial agreements that fit the specific needs of individual customers in all 50 states. According to Senior National Account Representative Eric Dyson, JenCas can fund new stores, remodels, relocations, refinancing and acquisitions for both traditional and non-traditional QSRs.

In spite of the current volatile and stringent credit climate, Dyson says JenCas is ready, willing and able to lend money to qualified candidates.

“Our portfolio is performing well thanks to our years of experience and focus on the franchise sector,” said Dyson. “While other banks, financial institutions and lenders have faltered or dissolved completely, we have weathered the storm and are continuing to remain active in franchise lending”

JenCas may be a newcomer to working with Dunkin’ Donut franchise owners, but they have a proven track record and preferred lender status with such franchise concepts as Subway and CiCi’s Pizza. Always on the lookout for new business relationships, Dyson said he met some Dunkin’ people at a trade show, saw an opportunity for developing business with the franchise concept and contacted DDIFO President Jim Coen. They began to explore options for reaching out to Dunkin’ Donut franchise owners. JenCas became an Associate Member in April of this year and already has a few deals in progress with Dunkin’ Donut franchisees.

“Dunkin’ Donuts is a strong and growing franchise concept,” Dyson said. “We believe with our experience in the franchise finance market we are a good fit with the Dunkin’ brand. We are pleased to be able to offer our finance programs to Dunkin’ Donuts franchisees.”

JenCas can provide up to 100% financing including soft costs. The company can fund all elements of Dunkin’ Donut equipment packages, including POS systems, security systems, signage and food process equipment. JenCas agreements are at a fixed rate and there are no strict limits for loan minimums or maximums. The credit window is determined on a case-by-case basis, depending on several factors, including but not limited to personal credit, financial record and level of experience. Most credit decisions can be made within two to three business days. Dyson stresses that among the advantages JenCas provides is the flexibility of its lending programs and its ability to tailor programs to match specific customer objectives and business goals. The company can even arrange financing to reimburse franchisees for out-of-pocket expenses after the fact.

In general, JenCas strives to make financing as simple as possible. Throughout the process, individual franchise owners work one-on-one with a single point of contact. JenCas does not require a business plan or projections: Typically the company needs just two years of financial information. Further, JenCas offers loan and lease programs with a variety of payment plans, including seasonal, deferred and interest-only, as well as early payoff options.

“We look forward to developing a partnership with Dunkin’ Donuts,” said Dyson, “and providing each franchisee with the financing needed to grow their business.”

To inquire about financing for your franchise, contact Eric Dyson at eric@jencas.com or 877-953-6227, ext. 114.

Advancing DDIFO Legislative Affairs

After a year of voluntarily leading the DDIFO’s government relations initiative, Robert Branca’s role has been formalized. In June, DDIFO President Jim Coen officially named Branca – a Dunkin’ Donuts franchise owner and operator in four states – as DDIFO Legislative Affairs Coordinator.  It remains an unpaid position.

“Being a franchise owner, Rob understands firsthand what impact government regulations have on the operations and management of the business. Rob’s passion is to make sure franchise owners have a say in directing government to effect more positive changes and minimize harmful regulations,” said Coen. “Our businesses impact tens of thousands of families, so there’s a lot to protect, and Rob has the capacity and dedication to do just that.”

Branca says he and his partners were evaluating their membership in various organizations, including the DDIFO, a little more than a year ago. Considering the increasing government regulatory issues affecting their business, they determined there were specific things they wanted the DDIFO to focus primarily  matters concerning government relations. They felt that legislators and regulators were not aware of the impact of their actions – including costs and other consequences of compliance – on Dunkin’ franchise owners. Indeed, Branca notes that “Regulations are issued on a seemingly whimsical basis, often requiring a business owner to be in violation of one set of rules to comply with another.”  Branca also points out that Dunkin’ Brands recognized the need to  establish its own formal  government relations team rather than relying on the IFA lobby as it had for years, but he still believed franchisees needed their own independent input. “We felt that a strong voice and a more direct approach was necessary to put a face on the small business owner,” said Branca.  “While Dunkin’ Brands has been highly effective, by virtue of its size it simply cannot be seen as the face of local shop owners.  Franchise owners need to fill that role and distinguish our small businesses from the large corporate lobbying interests that are so negatively viewed by the public.”

When Jim Coen became DDIFO president, Branca approached Coen and the DDIFO Board about placing a high priority on legislative affairs, and he volunteered to spearhead the initiative. The new leadership gave Branca the go-ahead to take up government relations and Branca began reporting to Coen and working with Joseph A. Giannino, of Government Relations Group, the firm retained by the DDIFO. Due to the myriad of complex legislative and regulatory issues now facing Dunkin’ franchisees, as well as the outstanding work Branca has been doing, Coen and the Board felt it was time to formalize Branca’s role, especially as he has no other function in the other initiatives or daily business of the DDIFO.

“Essentially, we’ve created a powerful government relations team by combining Rob’s and Joe’s efforts and areas of expertise,” said Coen. “Rob was an attorney who worked with a lot of Dunkin franchise owners before becoming one himself, and worked on national banking legislation as a member of the Washington, D.C. bar, so he has a deep understanding of both the Dunkin’ system and the legislative process. He is a top-notch spokesperson for us because he can so eloquently speak to legislators and regulators about the real-life consequences of their actions.”

Joe Giannino echoes Coen’s assessment. “It’s been an exceptional experience working alongside Rob in an effort to promote our agenda,” said Giannino. “His instincts – both political and practical – are spot on, and the credibility he brings to meetings from the legal and ownership perspectives is very effective.”

Galvanizing franchise owners to get involved and become more politically active is one of Branca’s most pressing tasks. “As small business owners, we already have power with legislators because – whether they are conservative, liberal or somewhere in between – they all want to be seen as champions of small business,” stated Branca. “As Dunkin’ franchisees, we have to take advantage of this power by engaging with our legislators. We need to make sure our representatives know who we are, the vital role we play in our communities and the issues of greatest concern to us. We need to make Dunkin’ Donuts a political presence in our respective districts by attending fundraisers, making political contributions, and talking with and writing to our legislators.”

Branca says if franchise owners aren’t comfortable with the political process or don’t have the time to engage personally, they can request that he find someone to speak with legislators on their behalf. They can also band together with other franchisees in their district and approach or support legislators as a group, or have one of their group deliver their message for all of them. In addition, they can use the CFA Votes tool to easily send letters about key issues to their elected officials. That website can automatically generate letters or emails to the proper federal representatives when a user simply types in his or her address. Go CFA Votes and give it a try.

“You have to remember the truth in the saying, ‘the squeaky wheel gets the grease,’ and there is a proven way to make your voice heard as a business owner: be engaged in the process and support the officials that support us. Franchise owners should make a point of reading the DDIFO Legal & Legislative Updates and not hesitate to contact me or Jim Coen with any questions they might have about legislative issues,” said Branca. “If you care about the future of your business and preserving something for your children, you need to be actively engaged in the political process. If you do not speak out about an issue, your legislators assume that you don’t care or support what is being done, and you can and will safely be ignored.”

Branca calls attention to the following legislative/regulatory issues facing franchisees:

• State Nutrition Labeling/Calorie Content Regulations
Officials from the Massachusetts Department of Public Health (MA DPH) wanted to require chain restaurants to prominently display the calorie content of their food offerings on menu boards. In a late spring meeting with these officials, Branca and Giannino successfully demonstrated the negative implications of such regulations for Dunkin’ franchisees, highlighting the costs for new signage – including costs to the state if shops had to close for installations, requiring permits, new inspections, etc. – as well as the real possibility that these state regulations could be superceded by federal regulations within a year’s time, resulting in even more expense for franchisees and the state. Branca and Giannino persuaded the MA DPH to delay the implementation of state regulations at least until a there is a clearer picture of the federal regulations.

• Massachusetts Tip-Pooling Statute
While intended to prevent business owners and managers who don’t work in direct service operations from skimming employees’ tips, the statute is so ambiguously written that “literally construed, the statute can be read to deny tips to nearly everyone in the team service environment that we have in our shops,” said Branca. “Because the statute says that no one with “managerial authority” can collect tips, there are countless scenarios in Dunkin’ shops in which someone who is not a true manager would be denied tips despite doing precisely the same work as everyone else on the shift.” Further, the statute has been spurring class action lawsuits, including at least one against a Dunkin’ franchisee and was recently revised to make  triple damages plus 12% interest and attorney fees mandatory; judges have no discretion in such lawsuits. Branca and Giannino are working with important state legislators to amend the statute to repair the inherent inequities, and Branca is working alongside the Brand and DDIFO legal counsel, Carl Lisa, with the Mass. Attorney General’s office regarding the AG’s role in matter. DDIFO members will be notified which legislators were helpful and which were not in protecting Dunkin’ franchise owner interests.

• Credit Card Legislation
A host of credit card-related legislation is pending on the federal level, including the Credit Card Fair Fee Act.  Some of the proposed laws would require credit card companies to negotiate directly with merchants in setting and disclosing interchange fees, some deal with issues of PCI compliance, some with ability to charge different prices for cash transactions versus credit/debit card transactions and the liability and costs incurred by merchants in holding identifying data as required by credit card companies.

• Healthy Families Act
Put simply, this legislation would require business owners to maintain any paid vacation/leave programs they already offer employees while additionally mandating several weeks of paid sick leave, and be a potentially substanial source of litigation and costs.

Branca and Giannino are keeping a close eye on developments with the credit card legislation, the Healthy Families Act, and other laws and regulations with potentially devastating effects on franchise owners. What’s more, they are proactively meeting with decision makers to make the case for amendments or repeals that would best benefit Dunkin’ franchiseees, thru both DDIFO and the Coalition of Franchisee Associations in Washington, D.C.

Another priority for Branca is working toward Dunkin’ franchise owners forming their own Dunkin’ Donuts Franchisee Political Action Committee (PAC). Branca and John Paul Motta, a Dunkin’ franchise owner, are working together on this with the support of the Brand. They are trying to establish the PAC through the national DCP Board because of the shared issues and concerns among all Dunkin’ and Baskin-Robbins franchisees. “If we can speak together through our own PAC, we can perhaps influence some of the more harmful legislation that is coming our way and even introduce legislation that would be helpful to all of us.  John and I feel strongly that this is a necessary tool for franchisees.”

DDIFO members should feel free to contact Branca at robertbranca@hotmail.com with legislative concerns and questions or for advice on effectively stepping up political involvement.

Drive Thru Company Here to Help Franchise Owners

R.F. Technologies, Inc. offers affordable state-of-the-art systems for digital drive-thru solutions, POS, wired intercom and digital surveillance.

As one of the DDIFO’s original Associate Members, R.F. Technologies (RFT) is proud of its Dunkin’ Donuts franchise customer base – around 350 active customers – and appreciates the opportunity to gain exposure and develop additional Dunkin’ relationships. While RFT is headquartered in Bethalto, Illinois (across the river from St. Louis) with a Chicago Branch location in Northbrook, it works with customers nationwide. Director of National Accounts Gary Gerst serves as the contact point person for franchisees and is anxious to bring his company’s products and services to more members of the Dunkin’ franchise community.

“RFT has longstanding relationships with numerous Dunkin’ Donuts franchise owners throughout the country, and I look forward to reaching out to and establishing relationships with more franchisees through the DDIFO Associate Member program,” said Director of National Accounts Gary Gerst. “I particularly enjoy attending the DDIFO membership meetings because they offer our company a chance to go to one location and meet with many owners face to face.”

Celebrating its 20th anniversary this year, RFT has established itself as a leader in the field of drive-thru communications by providing cost-effective, high-quality, guaranteed solutions and by expanding products to keep up with the latest technology and offer a variety of selections. The company proudly boasts lower prices, higher quality products and better service and support than its competitors. In fact, RFT guarantees the lowest prices and will meet or beat competitor pricing by 10%. The company offers the longest repair services warranty in the industry: Four months/120 days, which is 33% longer than the industry standard. Further, they do not require a maintenance contract for service and support. And through its buy back program, RFT will credit customers up to $1500 for their current systems.

The RFT line of products and services includes complete drive-thru systems (i.e., digital headsets, belt packs, batteries and chargers, speakers and speaker posts, timer systems), drive-thru replacement parts and drive-thru repairs. Among the company’s featured products are the 3M XT-1 All-in-One Digital Drive-Thru System, Panasonic Attune Digital Drive-Thru System and Fast Track Drive-Thru Timer and Information System. With its easy-to-use monitoring and tracking capabilities, the Fast Track System is just one example of how RFT can help franchise owners improve customer service and boost the bottom line. Fast Track visual displays allow staff to monitor drive-thru service in real time, and the related reporting module provides historical tracking so franchisees can easily trace progress over time.

Beyond drive-thru communications, RFT offers POS monitors and printers; music from XM Radio; wired intercom systems for in-house communications; and Big Dog digital surveillance systems. A division of RFT, Big Dog Surveillance Systems offer the latest in surveillance technology and can be customized to fit a variety of needs. Designed to reduce theft, control inventory and boost safety for employees and customers, customizable features include POS register integration, motion detection, alarms and notifications, remote access, drive-thru lane and window monitoring, and video archiving.

RFT offers various bundle packages that allow customers to mix and match products at a savings. All of the company’s products are enhanced by free access to factory-trained technicians who can help troubleshoot and rectify problems.

“Whenever we have units that need to be fixed, we just stop in the Northbrook office and they are fixed within an hour. The service is always wonderful,” said an owner of 23 Dunkin’ stores in the Chicago area.
In connection with its 20th anniversary, R.F. Technologies is offering a number of sales and special promotions. Franchise owners interested in more information are encouraged to contact Gary Gerst at 1-800-598-2370 or garyg@rftechno.com. You can also read more about RFT at www.rftechno.com.

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